Ran L.

Ran L. is an accomplished Senior UI/UX Designer currently leading UX initiatives at Guidepoint since April 2023. With a strong background in user-centric design and strategic planning, Ran has successfully managed CRM initiatives and launched B2C and B2B products. Prior experience includes roles at Bed Bath & Beyond and Verizon as a UX Designer and Senior Product Designer, respectively. Ran's diverse portfolio includes freelance work focusing on product design for various organizations, along with significant research contributions at the University of North Carolina at Chapel Hill, where a thesis centered on HIV/AIDS education was conducted. Educational qualifications include dual Master's Degrees in Health Communication & Marketing and Mass Communication/Media Studies from the University of North Carolina at Chapel Hill, along with a Bachelor's Degree in Cross-Cultural Communication from Beijing International Studies University.