Guideposts
Mike Ansbro has extensive experience in database marketing initiatives, having worked at Guideposts since May 1987 in various roles such as Manager, Database Systems, Selection Systems Manager, and Promotions Selection Analyst. Mike was recruited by Acxiom from 1989 to 1992 as a Customer Operations Specialist, where Mike managed the transition of software platforms after the acquisition of Guideposts data processing associates. Mike's responsibilities included generating direct marketing database solutions, data extraction, file generation, and reporting.