Hayley Edge (Davis) is an experienced data analytics professional currently serving as a Senior Analyst for Business Insights at Guild since January 2024. Prior to this role, Hayley worked as the Director of Data Products & Insights at Absolute Software, where responsibilities included founding the data team and collaborating with various departments to enhance product offerings. Previous positions include Senior Manager of Insights at The Players' Tribune, where Hayley managed KPI reporting for significant revenue-generating campaigns, and Senior Data Scientist at Oracle, focusing on measuring ad effectiveness for major media platforms. Hayley's career began at Datalogix as an Analyst, connecting online ad exposure with offline sales. Hayley holds a Bachelor of Arts in Mathematics and Economics from the University of Colorado Boulder.
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