JC

Jorge C.

Head of Marketing & Communications Latam at Gupshup

Jorge C. has a diverse work experience in marketing and communications. Jorge is currently working as the Head of Marketing and Communications, Latam at Gupshup. Prior to this role, they held various positions at Meta (formerly Facebook), including Business Messaging and Commerce Marketing Manager and Business Marketing Manager for Latin America. In these roles, they focused on developing marketing strategies, content creation, and positioning Meta as a preferred business partner. Jorge also has experience in academia, having worked as an Invited Professor at ESPM Escola Superior de Propaganda e Marketing and Escola Conquer. Before joining Meta, they worked at Walmart, where they were responsible for developing the advertising area of Walmart eCommerce in Brazil. Jorge also worked at Terra Networks as a Sales Solutions Manager and Account Manager for Latin America, where they managed advertising projects and global campaigns. Prior to that, Jorge worked at Lew'Lara\\TBWA and RAPP, where they played key roles in digital media strategy and media planning for various clients. Overall, Jorge has a strong background in marketing, communications, and academia, with a focus on driving business growth and delivering effective marketing programs.

Jorge C. has a diverse education history. In 2002, they obtained a Bachelor's degree in Advertising from Universidade Anhembi Morumbi. After that, Jorge pursued a Post Graduation program in Business Administration and Management, General at FGV - Fundação Getulio Vargas from 2009 to 2010. In 2012, they participated in a program on Storytelling, Transmedia, and Branded Content at ESPM Escola Superior de Propaganda e Marketing. More recently, in 2022, Jorge completed a program on Impact Leadership at Fundação Dom Cabral, focusing on Human Resources Management/Personnel Administration, General.

In addition to their formal education, Jorge has obtained several certifications. These include "Project Management Foundations" from LinkedIn, obtained in November 2021, "Disrupting Yourself" from LinkedIn, obtained in November 2020, "Creating Great First Impressions" from LinkedIn, obtained in September 2020, and "Facebook Certified Creative Strategy Professional" from Facebook, obtained in October 2021.

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