Paul Loeffler

Paul Loeffler is the VP and Head of Communications at Gusto. Prior to their current role, Paul was the VP/Head of Communications and Research at Apartment List from April 2018 to May 2019. Paul has also held roles as the VP/Head of Global Communications + Content at Atlassian from September 2015 to April 2018, and as the VP/Head of Communications at Mode Media Corporation from January 2011 to February 2012.

In their role at Gusto, Paul is responsible for leading the communications team and initiatives. Paul has extensive experience in communications, having built and led a modernized Communications org at Apartment List comprised of external and internal communications, content, and research teams. Prior to that, Paul led all strategy for external and internal communications programs at Mode Media Corporation, where they also directed cross-functional communications for the company's $150M acquisition of Ning. At Atlassian, Paul led teams responsible for financial, M&A, legal, executive communications, employer brand, internal communications, reputation management and crisis communications, change management, company thought leadership, and brand content. Paul has also previously led communications for HipChat and Confluence brands.

Paul has a proven track record in successfully executing communication strategies that result in increased air cover in key industry trades, significantly stronger message pull through, and overall growth in coverage. Paul is an expert in rebranding efforts, having successfully changed the perception of Glam from a common ad network to a premium provider of advertising solutions and lifestyle content.

Paul is a strategic and effective communicator with a proven ability to lead and grow successful communications teams. Paul is an expert in developing and executing communication plans that deliver results.

Paul Loeffler has a Bachelor of Arts degree in Theirtory from San Francisco State University.

They are on a team with Christine Farrier - Head of Channel Marketing, Nicholas Lembo - Head of Marketing, Gusto Wallet, and Brian Busch - Head of Marketing, Gusto Embedded. Paul Loeffler reports to Jason Ing, Chief Marketing Officer.