Sofia Calvit is the Executive Creative Director at GUT São Paulo, where they have been recognized with numerous awards, including those from Cannes Lions and D&AD. Since joining GUT in 2021 as a creative director, Sofia has led key projects for major brands in Latin America, such as Mercado Livre and O Boticário. Before their role at GUT, Sofia honed their skills as a copywriter at esteemed agencies like Wunderman Thompson and FCB Brasil, where they contributed to campaigns for global brands like McDonald's and Netflix. They also served as a teacher at MIAMI AD SCHOOL BRASIL and have participated as a jury member for prestigious awards in Brazil and internationally. Sofia holds a Bachelor's degree in Advertising from Universidade Federal de Minas Gerais and a post-graduate degree in Literature from Instituto Vera Cruz.
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