Veronica Arreola

Veronica Arreola is currently the National Account Director at ImpreMedia MYCODE, where they specialize in strategic growth and Hispanic market engagement. With over 13 years of experience in the advertising industry, they have excelled in building client relationships and leading media teams. Veronica previously held positions as a Media Negotiator at American Multicultural Marketing and as an SVP of Media Relations at HLG Solutions, contributing significantly to company growth through strategic planning and media negotiation. They are fluent in Spanish and possess a deep understanding of specialized niche marketing to diverse ethnic groups. Veronica studied at San Diego State University, focusing on Marketing and Media, and holds a Bachelor's degree in Spanish and Iberian Studies from UC Santa Barbara.