Charles Rivas is an experienced Business Development Manager with a strong background in the food and beverage industry, currently working at H-E-B since January 2016. In this role, Charles oversees wine purchasing and business development while also managing the Cleaning and Disposable Bags category. Prior positions at H-E-B included leading teams focused on Own Brand grocery initiatives and developing private label strategies. Previous experience includes roles at Jelly Belly Candy Company and Boisset Family Estates, where Charles directed product marketing and brand management efforts. Charles holds a Master’s and Bachelor’s degree in Communication Studies from Texas State University.
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