Hal Smith

Hal Smith is an accomplished entrepreneur and marketing expert, currently serving as the Founder of h street digital since February 2020, providing high-impact performance advertising strategies. Additionally, Hal co-founded Double Black Brand Lab in October 2022, leading strategic marketing workshops designed to generate practical, innovative ideas. Previous roles include VP of Advertising at Campaign Inbox and Associate Media Director, as well as Ad Operations Manager at Realtime Agency. Hal has also held positions at FP1 Strategies, LLC, Americans for Tax Reform, Sewanee: The University of the South, and America Rising PAC. Hal holds a Bachelor’s Degree in History from The University of the South and completed Executive Education in Digital Marketing at Columbia Business School.