Jonathan Keeling

Partner

Jonathan Keeling is an experienced professional with a diverse background in fundraising, growth strategy, and equity crowdfunding. Currently serving as a Partner at Haatch and Founder of edge., Jonathan focuses on fundraising initiatives targeting £250M AUM through SEIS/EIS funds and promoting equity crowdfunding for prominent brands. Previously, Jonathan held key roles at Crowdcube, including Chief Growth Officer, where leadership contributed to the platform's evolution in private investments, as well as other significant positions that drove partnership revenue and campaign execution. Jonathan's entrepreneurial spirit extends to advisory roles and contributions to startups like WorkClub and WineFi, alongside a foundational experience at Pavegen, where Jonathan helped grow the company from pre-revenue to £3M in annual sales. Educational achievements include an MSc in Sustainable Development and an Executive Development Programme at esteemed institutions.

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