Aneela I. has a diverse work experience spanning various industries. Aneela is the Co-Founder of HabitAware, a company focused on helping individuals with subconscious behaviors such as hair pulling and nail-biting. As the Co-Founder, they lead design and marketing efforts for the smart bracelet that helps users become aware of their behaviors and retrain their brain. Aneela also worked as an Adjunct Professor at the Minneapolis College of Art and Design, teaching future entrepreneurs the art of creating and running a business.
Prior to HabitAware, Aneela co-founded Kid Around, a venture that lasted from 2014 to 2016. Aneela has also held senior roles in the advertising and marketing industry, including Senior Integrated Producer at Fallon and Interactive Producer at Ogilvy & Mather. Aneela has experience managing small to large productions for globally recognized brands and overseeing the production of digital assets for creative campaigns.
Additionally, they have freelanced as an Interactive Project Manager at OLSON and as a Digital Designer & Web Developer for the New Brighton Cancer Project. Aneela's early career includes roles as an Account Manager at StrawberryFrog, where they handled strategic planning, campaign execution, and market research for various brands, and as a Senior Accountant at Ernst & Young, where they served as a financial statement auditor for Time Warner Inc.
Throughout their career, Aneela has gained experience in design, marketing, entrepreneurship, project management, and financial auditing. Aneela has been recognized for their work, with HabitAware receiving accolades such as being named a "TIME Magazine Best Invention" and a "Fast Company World Changing Idea."
Aneela I. completed their education in a chronological order. Aneela first attended Binghamton University School of Management from 1999 to 2003, where they obtained a Bachelor of Science degree in Accounting. Afterward, from 2006 to 2008, they enrolled in the Miami Ad School (M.AD School) and completed a Portfolio Program in Art Direction. In addition to their formal education, Aneela I. also obtained a certification in Human-Computer Interaction from Coursera in July 2012.
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