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Habito

Ellie Collins has over 10 years of experience in human resources and communications. Ellie is currently the VP People at [Habito](/org/habito), a position they have held for the past year. Prior to [Habito](/org/habito), Ellie worked as the HR & Communications Manager at Lucky Voice, a karaoke company with three bars, five franchises, and an online service. During their time with Lucky Voice, Ellie set up and developed the HR function within the business as it grew. Ellie was also responsible for all internal communications and external social media communication. Ellie has also worked as a production assistant at Another Film Company, where they were responsible for booking studios and production equipment, running castings and schedules, and sourcing props. Some of the brands they have worked with include [Virgin Atlantic](/org/virgin-atlantic), McCoys, Department of Health, and Burger King.

Ellie Collins received their Bachelor of Arts (B.A.) degree from the [University of Bristol](/org/university-of-bristol).

Ellie Collins reports to Daniel Hegarty, Founder & CEO. Ellie Collins works with Laura Mahy - VP Product, Per Polland - Chief Operating Officer & MD, and Will Jones - Chief Technologist.

Ellie Collins

Per Polland is the current Chief Operating Officer & MD at [Habito](/org/habito). Prior to [Habito](/org/habito), Per was the VP Strategy at MarketInvoice from May 2015 to June 2016. There, they set up and ran the Strategy function from scratch and co-led the 25 person sales team. Per also led the Series A and B fundraise. From January 2012 to April 2015, Per was the Head of Corporate Development at Wonga.com where they worked with the CEO, CFO and board on strategic initiatives. Per also led the acquisition of Billpay in Berlin as well as 2 smaller acquisitions. The team grew from 100 to 1000 during their time there. From June 2006 to January 2012, Per was an Investment Banking Director at MCF Corporate Finance.

Per Polland has a BSc in Investment, Finance and Risk Management from Cass Business School.

They are on a team with Martijn van der Heijden - Chief Financial Officer, Laura Mahy - VP Product, and Ellie Collins - VP People. Per Polland reports to Daniel Hegarty, Founder & CEO.

Per Polland

Laura Mahy is the VP Product at [Habito](/org/habito). Laura has also worked as the Head of Consumer Product at Deliveroo, a Product Manager at [Sainsbury's](/org/sainsburys), and a Senior Product Manager at Fab.com. Laura took some time out in 2013 to write a novel, and they have also worked as a Project Manager at [Procter & Gamble](/org/procter-gamble).



Laura Mahy reports to Daniel Hegarty, Founder & CEO. Laura Mahy works with Abba Newbery - Chief Marketing Officer, Martijn van der Heijden - Chief Financial Officer, and Ellie Collins - VP People.

Laura Mahy

Dominic Crossley is currently the VP of Engineering at [Habito](/org/habito). Prior to [Habito](/org/habito), they were the Director at Read Copy Update Ltd from October 2014 to September 2015. There, they provided technical consultancy services to Tandem Bank, Hitachi Consulting, and [Lloyds Banking Group](/org/lloyds-banking-group). Crossley was also a Principal Software Engineer at Everline from March 2013 to October 2014 and a Senior Software Engineer at both Wiggle.co.uk from October 2011 to March 2013 and Sage from September 2011 to September 2012.

Dominic Crossley studied software engineering at [Sheffield Hallam University](/org/sheffield-hallam-university). After graduating, they worked as a software engineer for a number of companies. Dominic is now a software engineering manager.

Dominic Crossley reports to Daniel Hegarty, Founder & CEO. Some of their coworkers include Javaad Rasool - VP Talent, Per Polland - Chief Operating Officer & MD, and Laura Mahy - VP Product.

Dominic Crossley

Abba Newbery is the Chief Marketing Officer at [Habito](/org/habito). Abba has over 20 years of experience in marketing and communications, spanning data, growth, and creative strategies. Prior to [Habito](/org/habito), Abba was the Director of Advertising Strategy at [News UK](/org/news-uk) and the Director of Creative Solutions at News International. Abba also spent time as a Communications Strategist at MSc and as an Independent Consultant. In their current role, Abba is responsible for leading [Habito](/org/habito)'s marketing efforts and driving growth for the company.

Abba Newbery's educational career began with a BA (Hons) in Ancient Theirtory with Latin from [Durham University](/org/durham-university). Abba then went on to study at the [London Business School](/org/london-business-school), where they earned a degree in Strategy for Value Creation.

They are on a team with Dominic Crossley - VP Engineering, Per Polland - Chief Operating Officer & MD, and Francois Tual - Chief Capital Officer. Their manager is Daniel Hegarty, Founder & CEO.

Abba Newbery

Martijn van der Heijden

Daniel Hegarty

Will Jones is the current Chief Technologist at [Habito](/org/habito). Will has also been an external lecturer at [Imperial College London](/org/imperial-college-london) from October 2017 to January 2019, teaching a course in Advanced Functional Programming using Haskell and giving revision lectures in the first-year Introductory Programming course (also taught in Haskell).

Will Jones has a PhD in Computer Science from [Imperial College London](/org/imperial-college-london) and a Master of Engineering in Computer Science from the same school.

Their manager is Daniel Hegarty, Founder & CEO. They work with Martijn van der Heijden - Chief Financial Officer, Ellie Collins - VP People, and Per Polland - Chief Operating Officer & MD.

Will Jones

Javaad Rasool is the current VP Talent at [Habito](/org/habito). Prior to this, they held the same position at the company from September 2017 to July 2022. Rasool is responsible for [Habito](/org/habito)'s award-winning service that puts customers back in the driving seat, giving them greater control over their finances. Javaad has helped more than 155,000 people get the mortgage they deserve and has received excellent Trustpilot reviews from more than 1,500 happy homeowners.

Javaad Rasool has a certification from Mental Health First Aid (MHFA) England in Mental Health First Aider.

Some of their coworkers include Ellie Collins - VP People, Martijn van der Heijden - Chief Financial Officer, and Dominic Crossley - VP Engineering. Their manager is Daniel Hegarty, Founder & CEO.

Javaad Rasool

Francois Tual is the Chief Capital Officer at [Habito](/org/habito), a UK-based digital mortgage broker. Francois has been with the company since July 2018, and in their current role, they are responsible for debt and equity fundraising, capital markets and investor relations. Tual has extensive experience in the financial sector, having previously worked as a Senior Associate at European Resolution Capital Partners Ltd (ERC) and as the Director of Asset Finance & Securitisation at [BNP Paribas](/org/bnp-paribas).

Francois Tual has a Master in Management from [HEC Paris](/org/hec-paris). Their field is finance.

Francois Tual works with Martijn van der Heijden - Chief Financial Officer, Per Polland - Chief Operating Officer & MD, and Will Jones - Chief Technologist. Francois Tual reports to Daniel Hegarty, Founder & CEO.

Habito

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Teams

Leadership Team

CEO and Executive Team

Founding Team

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