The Haddad family, now in its third generation, has been caring for Western Massachusetts Toyota customers for over 85 years. In 1932, George A. Haddad opened up a used car lot on East Street in Pittsfield. In 1936, he opened a Pontiac Dealership on West Street, where the Crowne Plaza is located today and in 1951, George's son, Louis, joined the family business. In 1969, George and Louis built and moved the dealership to the present location at 130 Pittsfield-Lenox Road. Only one year later, the Haddad's purchased the Toyota franchise.

In 1981, George L. Haddad joined his father and grandfather after graduating from St. Michael's College and General Motor's training school. George spent several months working in every department in the Toyota dealership learning how each operates before being named the President and General Manager of Haddad Motor Group Inc. George's sister, Elizabeth Sheehan, joined the company in 1987 as Customer Service Manager.

While the car business as changed since the Haddads first opened their doors, one thing has remained- the customer always comes first. We are focused on delivering an exceptional car-buying experience to each of our customers, and we go above and beyond to satisfy their needs. Our extensive selection of new and used cars for sale in the Berkshires draws in buyers from throughout the state and Eastern New York who want to do business with a respected dealer. As an eight-time Presidents Award winner, Haddad Toyota has proven itself as a trusted dealership that goes to great lengths to excel in sales and service.

Run by factory trained, certified technicians, our service center is your home for top-notch car repair in Berkshire County. Using genuine, OEM Toyota parts, our mechanics can repair your vehicle in little time and have your car looking as good as new. Aside from auto repair, our service center also offers various routine maintenance services for car owners, such as battery replacements, transmission flushes and oil changes. To have your car assessed, schedule an appointment with us as soon as possible and we'll be sure to take care of all your car needs.

Haddad Toyota is a premier Massachusetts Toyota dealership that excels in customer satisfaction. We work hard to cultivate sincere relationships with our customers and appreciate their business. Next time you're in search of new cars for sale in Berkshire County, come by our dealership and we'll be happy to assist you. Stop by Haddad Toyota today and see why we've been in business for over 85 years.

Haddad Toyota

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Haddad Toyota

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