Michael Gunadi

VP Sales at Hadean

Michael Gunadi has a diverse work experience spanning various roles and industries. Michael began their career as a Sales Manager at MyCarClub (Charter Drive) in 2008. From 2009 to 2010, they worked as an Account Manager at Student Marketing Australia, coordinating national promotional teams and executing digital design tournaments for clients such as Commonwealth Bank of Australia, Adobe, and Wacom.

In 2010, Michael joined Foundation as a Strategic Planner, where they co-developed and planned Mercedes Benz AU's first socially seeded campaign and achieved record sales within a short period. Michael then moved to UM Australia in 2012 as a Connections Design Director, leading the development of an image recognition technology that won the Best Use of Mobile award at Cannes. Michael also played a crucial role in integrating emerging technologies and product development at UM Australia, notably working on Coca-Cola's innovative #ColourYourSummer campaign.

Since 2015, Michael has been working at Hadean as the VP Sales, overseeing the company's go-to-market strategy and commercialization across various verticals, including Media & Entertainment, Retail, Sport, Enterprise, Gaming, and Government. Hadean is known as the Metaverse infrastructure powering the creator economy, offering application experiences that bridge the physical and virtual world.

Michael Gunadi has a Bachelor of Fine Arts degree with a focus on Painting & Drawing from Alfred University. Additionally, they hold a Certificate of Design from TAFE NSW. Michael also pursued a Bachelor of Fine Arts degree in Painting & Drawing at UNSW. Lastly, they obtained a Bachelor of Commerce degree with a concentration in Marketing & Management from the University of Sydney. The specific start and end years for each educational experience are not provided.

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