Sofia Jönsson is a seasoned professional in product management, currently serving as a Sr Product Manager at Haglöfs since 2024. Previously, they held various roles including Senior Product Manager Apparel at Haglöfs AB from 2018 to 2019 and Category Manager Outdoor at Helly Hansen from 2021 to 2024. Sofia's extensive experience also includes positions as Head of Innovation and Merchandise Manager Apparel, as well as earlier roles in marketing and project leadership. They earned a Bachelor’s degree in Business Administration from Halmstad University and studied Economics, Statistics, and Sports Psychology at Lunds universitet.
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