Antonio Boadas

Antonio Boadas is a Chief Communications Officer at GE Appliances and Vice President of Global Communications at Haier, where they focus on corporate reputation and business transformation. With a passion for communications, culture, and transformation, they lead efforts that have made GE Appliances' transformation a globally studied case. Previously, Boadas spent 16 years at Procter & Gamble, where they established communications operations in emerging markets and advanced the company’s reputation and public affairs agenda. Boadas holds a Licenciado degree in Comunicación Social from Universidad Central de Venezuela and identifies as a global citizen with extensive international experience.