Efim Orlov

Efim Orlov is an experienced product management professional with a strong background in electronics and technology. Currently serving as the Head of Product Management at Haier since February 2019, responsibilities include overseeing product lines such as gaming laptops, PCs, monitors, and peripherals, while managing market opportunities, product roadmaps, and supplier relations. Prior to Haier, Orlov worked as a Product Manager at Blade overseeing automotive electronics and mobile accessories, and also gained experience as a self-employed representative for a graphic cards manufacturer. Additionally, Orlov has held leadership roles in purchasing and project management at 4GOOD technology, PSV Group, and JJ-Group, showcasing a robust track record in product development and market strategy since earning a Master’s degree from the Moscow Aviation Institute.