Nikki Lua

Nikki Lua is a Senior Product Marketing Manager with a proven track record in product and marketing strategy, particularly in the cookware and washing machine categories. They have extensive experience leading teams and successfully managing product life cycles, evidenced by their previous roles at Groupe SEB, Haier, and Electrolux. At Haier, Nikki currently strengthens market share through targeted strategies and cross-functional collaboration, while previously, they excelled in roles where they drove product awareness and demand generation across various channels. They hold a degree from Universiti Putra Malaysia.