Pavel Arseev is an accomplished executive with extensive experience in the consumer electronics and home appliances sectors. Currently serving as the Director of the Digital and Gaming Devices Department at Haier since September 2020, Pavel has successfully launched the Thunderobot brand in Russia and CIS and achieved a tenfold revenue growth in three years. Prior to Haier, Pavel held leadership positions at BSH Home Appliances Group, where significant profit contributions and online sales growth were achieved, and at Microsoft as the Xbox Category Director, meeting ambitious market share targets. Earlier roles at Samsung and other companies reflect a strong track record in sales management, partner onboarding, and driving market competitiveness across various product categories. Pavel holds a Master's degree in Biochemistry from Lomonosov Moscow State University.
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