Олеся Райченко is currently the Head of Ecom & CRM at Haier, a position held since 2019. Prior to this, Olesya worked as a Digital & CRM Manager at PepsiCo from 2017 to 2019 and held various roles at PSA Peugeot Citroën between 2006 and 2011, including Client Relations Specialist and CRM Manager. Olesya also served as a CRM Senior Specialist at Kia Motors RUS from 2014 to 2016. Olesya earned a degree in Civil Law from the Moscow State Law Academy, graduating in 2013.
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