Ahmed Riad is an experienced commercial category manager with a strong background in the beauty and health sectors. Currently at Halan since November 2025, responsibilities include developing category strategies and conducting market analysis. Previous roles include positions at Souq.com as a senior buyer, unitrade LLC as a retail stores director, and Feel22 as a commercial category manager, where strategic management of beauty categories was paramount. Riad has also held pivotal roles at Gazzaz and Amazon, focusing on sales, training, vendor management, and pricing strategies. A graduate of Alexandria University with a Bachelor's degree in French literature, Riad brings over two decades of retail and e-commerce expertise to the field.
Location
Cairo, Egypt