Michelle de Guzman

Michelle de Guzman is a seasoned retail marketing professional with extensive experience in managing marketing strategies and operations for prominent brands. Currently serving as the Senior Retail Marketing Manager at Halara, Michelle focuses on growth marketing strategies aimed at enhancing customer experiences through retail pop-ups and offline events in the US market. Prior roles include Retail Marketing Manager for SHEIN Distribution Corporation, where management of US Pop-Up store operations and marketing initiatives significantly increased brand awareness and customer loyalty. Michelle also held the position of Retail Marketing Manager at Riley Rose, overseeing marketing initiatives for new store openings and brand collaborations, and contributed to the success of various campaigns at Forever 21 in multiple roles, including managing visual merchandising and retail marketing strategies across numerous locations. Educational background includes studies at The Art Institutes and Southwestern Community College District in General Studies.