John O'Keeffe is a finance professional and entrepreneur currently serving as Co-Founder of Half Baked, a leading startup ideas newsletter with over 100,000 daily readers since December 2023. Previously, John held the position of Wholesale Financing Underwriting Lead at Wayflyer from May 2022 to April 2025, where John was integral in establishing the underwriting process for a product aimed at providing working capital finance to brick-and-mortar retailers. John's experience also includes participation in the New Frontiers Phase 2 at Rubicon Centre, a role as Senior Associate in Transaction Services at PwC Ireland focusing on mergers and acquisitions, and leadership of the UCC Student Managed Fund. Academically, John holds an ACA qualification from Chartered Accountants Ireland and a Bachelor's degree in Finance from University College Cork.
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