At Half Caked, our story begins with a deep sisterly bond and a shared dream. Founded by two sisters Nicole and Erica, the name Half Caked is a tribute to creating two unique halves of a whole. Our fun and whimsical designs take inspiration from shared treasures growing up together.

We understand that makeup should never compromise your skin's health, so naturally, we have prioritized vegan and cruelty-free products with clean beauty options. Each sister has personally struggled with skin issues, and our formulations are a testament that all faces remain happy and healthy. 

Join us on this journey as we honor the beauty of lifelong friendship and sisterhood through our brand dedicated to elevating your daily routine. Half Caked is more than just makeup; it's a celebration of the bond between women and the power to inspire.

Half Caked

Nicole Masifilo

This department oversees the strategic direction and management of marketing initiatives to drive brand awareness and customer engagement.

Half Caked

Org chart

Teams

Marketing Leadership

Offices

Half Caked

Org chart

Teams

Marketing Leadership

Offices

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