Michael Harms

Michael Harms is a seasoned professional in media, marketing, and sales with 35 years of experience, including senior roles at Nine & Seven Networks. They served as Executive Chairman and Acting CEO of RSN Racing & Sport from 2003 to 2013, overseeing a comprehensive station restructure. As the founder and CEO of Prime Digital Media, they established a leading out-of-home retail digital network in collaboration with Telstra and 3M Global. Currently, they are the Chair at Half Dome and continue to lead Consumedia, an integrated media and marketing communications agency. Michael earned graduate diplomas in Advertising and Business Administration from Monash University and Swinburne University of Technology, respectively, and completed a diploma in Company Directors Course at the Australian Institute of Company Directors.