Laura MacPherson

Laura Macpherson is a seasoned brand marketing and communications professional with extensive experience in the hospitality industry. Currently, as the Brand Marketing & Communications Director at Half Moon since June 2015, Laura oversees brand identity and marketing communications, focusing on brand awareness and revenue generation through various campaigns and digital marketing efforts. Previously, Laura held the position of Marketing Communications Manager at a prominent independent resort, managing strategic planning and public relations. Before this, Laura served as Public Relations Manager for Sandals Resorts International, handling media relations and social media for the Sandals Foundation. Laura's foundational experience includes roles as an Online News Coordinator/Senior Journalist at The Gleaner Company and as a freelance journalist for various esteemed publications. Laura holds an Hons. BA in Journalism and English from the University of Toronto, a Journalism certificate from Centennial College, and a Professional Certificate in Digital Marketing from the University of Vermont.