“A problem well stated is a problem half-solved, while a problem not well-stated is unsolvable.” – Charles Kettering, Head of Research at General Motors 1920-1947

For decades, academics and venture builders have assumed that the <1% success rate we see from market creating ventures was the unavoidable nature of the challenge. They believed it was the natural consequence of high uncertainty. 

However, in the words of the late Clayton Christensen, “... when the business world encounters an intractable management problem, it’s a sign that business executives and scholars are getting something wrong–that there isn’t yet a satisfactory theory for what’s causing the problem, and under what circumstances it can be overcome.”

Half-Solved’s founder, Dr Erik Simanis, has dedicated his career to solving this problem. In partnership with entrepreneurs, investors, corporate venture teams, and researchers, he has spent two decades researching the causes of market creation’s high failure rate, and developing the tools needed to overcome them.  

Half-Solved are experts in market creation. 

They use Integrative Venture Engineering, the world’s first methodology for profitably and reliably creating new markets, to build market creating ventures and help others to do the same. 

Alongside Cornell University and the International Council on Systems Engineering (INCOSE), Half-Solved are founding partners in the Market Creators Lab, a membership-based organisation dedicated to advancing and disseminating Integrative Venture Engineering.  

Half-Solved

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Half-Solved

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