Annie Short

Annie Short is a highly accomplished professional with extensive experience in product strategy and merchandising across several leading companies. As the Chief Product Officer at Halfdays since February 2025, Annie leads product initiatives and innovations. Prior to this role, as Head of Global Women’s Merchandising at The North Face, Annie contributed to strategic growth within a significant brand. At VF Corporation, Annie co-founded and scaled the company’s first innovation and venture studio, established partnerships with venture capitalists, and led multiple successful product initiatives that resulted in substantial growth metrics. Annie's earlier roles include Head of Global Wholesale Merchandising at Crocs, where record-breaking revenue was achieved, and various strategic positions at Craftsy and Lands' End, focusing on merchandising and product planning. Annie holds a BA in Economics and Visual Arts from Bowdoin College.