Adam Beveridge is an experienced commercial leader currently serving as the Head of Commercial Planning at Halfords, where they oversee a team of 21 managing various aspects of pricing and commercial strategy. Previously, Adam held significant roles at Travis Perkins, where they rebuilt the pricing team, and at Sky, where they improved profitability and reversed declining usage trends. Adam's career includes positions at Coca-Cola Enterprises and Cadbury plc., showcasing a broad background in sales operations and business support. Adam holds a 2:1 degree in Biochemistry from the University of Warwick and completed A levels at The Oratory School.
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