Anthony Caie is the Transformation Director at Halfords, where they lead the design and implementation of transformation strategies. With a strong background in both B2B and B2C environments, they have held various leadership roles, including Marketing Manager at Banco Santander and Head of Commercial & Marketing at Dixons Carphone. Anthony's expertise includes strategic planning, proposition development, and managing commercial performance across multiple sectors. They earned a Bachelor of Arts in Business/Commerce from Sheffield University.
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