Keith Ironside

Keith Ironside is a marketing professional with over 25 years of multi-sector corporate experience, having worked in retail, motoring services, FMCG, hospitality, private equity, and sustainability sectors. They have held various leadership roles, including Marketing Manager at Greene King and Homebase, and currently serve as Senior Manager of Brand & Creative at Halfords. Keith has built a strong reputation for pragmatic leadership and customer-first thinking, successfully delivering growth and ROI across both B2C and B2B brands. They also founded UnNormal Consulting Ltd, where they provide strategic consultancy to business leaders. Additionally, Keith holds a BA Hons in Business Studies from the University of Greenwich and completed an Executive Retail Programme at William & Mary.