Louise O'Keeffe is currently the Head of Business Change at Halfords, where they have held various leadership positions since 2017, including Head of Central Operations and Retail Trading Manager. Prior to Halfords, Louise served as a Senior Sales and Communications Manager at Toys R Us UK from 2002 to 2008, overseeing sales and operational activities for numerous store openings and redevelopments. Louise earned a Bachelor of Arts (Hons) in Media and Communication from the University of Central England, Birmingham, in 2000.
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