Jordan brings to Halla thirty years of strategic leadership as an entrepreneur and leading marketing and media agency executive. He has developed, negotiated and implemented billions in cross-platform media and promotional strategies to fuel blockbuster motion picture openings, chart-topping retail and brand promotions, holiday-winning toy and game campaigns, highly-profitable and optimized lead-generation models, and disease-fighting cause marketing campaigns. At Halla Jordan is helping develop our shopper marketing strategy as well as our strategic data partnerships.