Toby Blue

Toby has over 20 years of experience managing companies in the fields of technology, marketing, and entertainment. He co-founded Petrol Advertising in 2003 and led its growth to over 100 employees. Toby then became pop group Black-eyed Peas artist will.i.am’s COO, striking partnerships with Adidas, Coca-Cola, Levis, Apple and Intel, and launching the tech startup i.am+, where he helped raise millions in capital and was chiefly responsible for its most popular product— Buttons earphones. In 2019, Toby joined Halla, where he is responsible for branding and strategy. Outside of Halla, you can find Toby sneaking into his teenage daughters’ Tik Tok videos.