Dan McCartney is an experienced digital marketing professional specializing in organic search and SEO. Currently serving as the Head of Organic Search at Hallam since January 2025, Dan previously held the position of Head of Organic at Embryo from September 2023 to January 2025, where the focus was on addressing brand challenges through innovative strategies. Dan's career in SEO includes roles at Type A Media as Technical Lead/Senior SEO Manager, and IDHL where positions ranged from SEO Junior Technical Account Manager to SEO Senior Technical Account Manager over a span of more than three years. Early experience includes working as a Senior Account Executive at Red C Marketing and as a Digital Marketing Analyst at Rencai Group. Dan's educational background includes a Level 3 Diploma in Digital Marketing from QA Apprenticeships and studies at Aquinas College in Stockport.
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