Cherie Lim

Design Principal

Cherie Lim is a versatile design professional with a robust background in leading product design and user experience across several high-profile companies. Currently serving as Design Principal at Halliday since April 2025, Cherie previously co-founded Bunches and held positions such as Senior Product Design Manager at Dapper Labs, where notable contributions included the design of the Dapper platform and various sports-related experiences. Cherie's experience at Spotify as Product Area Lead and Design Manager involved launching innovative advertising platforms, while earlier roles at Walmart and Jet focused on e-commerce and user experience design. Cherie's career trajectory includes significant contributions to AT&T, DIRECTV, and the Los Angeles Times, alongside a strong educational foundation with dual degrees in Visual Arts and Biology from UC San Diego.

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