Hallmark Cards, Inc. is a private, family-owned American company based in Kansas City, Missouri.

Consumer Goods

Hallmark Cards

The Kansas City office focuses on marketing, design, operations, and IT, supporting retail and governmental initiatives.

Kansas City

Hallmark Cards' headquarters in Houston, TX, United States

Mike Perry

Jennifer Walker

Peter A. Opalka

Olivier Meltzer

Chris Coughlan

Darren Abbott

Steve Doyal

Pauline Fischer

Esther George

Wonya Lucas

Don Hall

Dave Hall

Nancye Green

David Dillon

This department focuses on the planning, execution, and management of retail merchandising strategies to optimize product presentation and sales performance.

Merchandising Operations

This department focuses on the design and development of visual content, including graphics and user experience elements, to enhance brand identity and user engagement.

Creative Services

This department oversees the management and optimization of sales territories to enhance operational efficiency and drive revenue growth.

Territory Management

The Leadership Team at Hallmark Cards is responsible for setting the strategic direction and overall vision of the company, ensuring alignment across various departments such as marketing, product development, and operations. This collaborative group of senior executives drives initiatives that foster innovation, enhance customer experience, and promote community involvement, all while upholding Hallmark's legacy of quality and creativity in the greeting card industry. They also focus on financial health, risk management, and brand integrity, guiding Hallmark to adapt and thrive in a dynamic marketplace.

Leadership Team

This department focuses on managing sales processes, driving revenue growth, and enhancing customer interactions in a retail environment.

Sales Operations

This department oversees the development and execution of marketing strategies, campaigns, and initiatives across various markets.

Hallmark Cards

Org chart

Board & advisors

Teams

Merchandising Operations

Creative Services

Territory Management

Leadership Team

Sales Operations

Marketing Operations

Offices

Hallmark Cards

Org chart

Board & advisors

Teams

Merchandising Operations

Creative Services

Territory Management

Leadership Team

Sales Operations

Marketing Operations

Offices

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