Michael Crowcroft is an experienced marketer specializing in marketing strategy and analytics. Currently serving as the Performance Marketing Lead at Halter, they have a strong background in market research, media, and analytics gained through previous roles at companies such as HelloFresh and Xero. Michael has worked across various industries, including retail and fintech, and has significant experience in digital marketing, media planning, and performance marketing from their time at Ogilvy and Prominence. They are pursuing a Bachelor of Business Studies in Marketing at Massey University.
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