We're a user experience(UX) and web agency that helps membership organisations, healthcare brands and travel/booking businesses make their websites calmer, clearer and easier to navigate.

We care about how websites feel to use. Especially for people who are stressed, busy or not very “techy.”

A few results we're proud of:
Counselling Tutor: +103% average increase in conversions, with individual instances up to +425%, and significantly higher CTA engagement after we redesigned the website to work directly with their 2 key audiences.

British Chiropractic Association (BCA): leading UX and web design for a member-first site that was shortlisted for Best Website at the 2025 Memcom Excellence Awards.

Stay in a Pub: +55% conversions overall, +88% increase in offer conversions, and a +12% increase in basket value after our user-first strategy and design updates.

Most of our work is helping teams who say things like:
“Our navigation has grown like a jungle over the years.”
“People can’t find what they need, so they phone or email instead.”
“We’ve improved the content, but journeys still feel clunky – especially bookings and forms.”

We work with your team to:
untangle messy navigation and information architecture
simplify key journeys (join, book, enquire, renew, donate)
spot friction and drop-offs using analytics, recordings and user feedback
turn that into clear UX and UI improvements we can help you implement

Who we typically work with:
Membership associations and professional bodies
Healthcare furniture brands and care providers
Travel, accommodation and experience/booking sites
Education providers and learning platforms
Financial advice and platforms 
Subscription-based services

Hancock & Rowe

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Hancock & Rowe

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Teams

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