John Gower is a seasoned expert in web strategy, SEO, and conversion rate optimization, currently serving as a Senior Growth Marketing Manager at Handshake. With a B.A. in Actuarial Science and Spanish from the University of Wisconsin-Eau Claire, Gower has previously held significant roles at notable companies such as Incredible Health, Ancestry, and NerdWallet. At Incredible Health, Gower excelled as a Growth Lead, driving a 13x increase in organic traffic over three years through innovative content and web experiences. They have also contributed their expertise as an advisor at various organizations and are set to take on the role of Director of Organic Growth & CRO at NOCD.
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