Shari Smith

Shari Smith is a seasoned marketing professional with extensive experience in marketing operations and automation. Currently serving as the Marketing Operations Manager at Handshake since September 2025, Shari has successfully managed MQL processing and optimized field management in Marketo. Prior to this role, Shari worked as a Marketing Automation Consultant at Marvel Marketers, leading high-visibility campaign strategies for notable clients such as Google Cloud and YouTube. Shari's background includes significant positions at Software AG, where global Marketo operations were directed, and as a Marketing Automation Manager at Sherpera and Aurea. Earlier career roles span across various companies, including YP and ALM, where Shari honed skills in SEM and email marketing. Shari holds a B.A. in Advertising from Hampton University.