Hanna Experience is a creative production agency specializing in large-scale live events, sport presentations, and brand experiences that connect audiences through emotion, precision, and immersive storytelling.

Founded in Belgrade in 2016 by Dejan Nikolić and Vuk Vukićević, the company began as Hanna Production - rooted in stage design, technical management, and complex event operations.

Over the years, the team built a strong reputation as a trusted partner for some of the region’s biggest productions, including Rammstein, Ed Sheeran, and long-term collaborations with EXIT Festival. As the scope of work grew and international partnerships expanded, so did the agency’s vision.

In 2023, under the leadership of Dejan Nikolić, Hanna Production evolved into Hanna Experience, reflecting a broader mission: to shape immersive, emotion-driven experiences rather than simply produce events. This shift marked the beginning of a new chapter focused on creative direction, sport presentation, and full-scale experiential design.

Since the transition, Hanna Experience has delivered major regional and international projects such as the Volleyball Nations League, ATP 250 Belgrade Open, European Aquatics Championships 2024, and the upcoming European Water Polo Championships 2026 in Belgrade. The agency has also played a key role in global productions including SRMG @ Cannes Lions 2024, EXPO Belgrade 2027, and BG Waterfront Royal Events, strengthening its position as a reliable partner for world-class execution.

With offices in Belgrade and Palma de Mallorca, Hanna Experience combines creativity, structure, and precision to guide every phase of event creation - from concept development and design to onsite production and operational leadership. More than a production company, we are a team dedicated to transforming ideas into experiences that stay with audiences long after the moment has passed.



Hanna Experience

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Hanna Experience

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