Wayne Marks

Wayne Marks is a seasoned professional in the market research and customer experience industry, currently serving as President at Hansa|GCR Research since January 2008, where responsibilities include developing and executing growth strategies. Prior roles include Senior Vice President of Business Development and North America Customer Loyalty Lead at Synovate Loyalty from June 2003 to January 2008 and Senior Vice President of Business Development at Symmetrics Marketing Corporation from February 2003 to April 2005, a pioneer in the loyalty research sector. Additionally, Wayne served as Senior Vice President at Forum Corporation from 1993 to 2003, focusing on customer experience management. Earlier experience includes leading consulting and research at Age Wave, Inc. focused on marketing to older adults, and partnership at Harbridge House, Inc. Wayne holds a Bachelor of Arts in Psychology from Reed College and a Master of Public Administration from Cornell Johnson Graduate School of Management.