Keren Zimmerman

Keren is responsible for growing Happify's Direct to Consumer business.

An entrepreneur with many years of experience building online consumer products from concept to success, she has developed and managed digital solutions that balance a customer-centric approach with revenue goals. Keren served as an executive at Shopping.com, Quigo.com Israel, and Oberon Media, where she focused on building a casual games toolbar business. Previously, she founded Personali, an Intelligent Incentives platform enabling retailers and brands to perform precision targeting of shoppers with personalized incentives, accelerating sales growth, optimizing profitability, and increasing customer loyalty. The company operated worldwide with leading names in the industry and drove over $2.5B in revenue growth and profitability for its customers using sophisticated machine learning algorithms combined with behavioral economics infused engagements.