Sam Cust

Sam Cust is a seasoned professional with extensive experience in startup environments and business advisory roles. Currently serving as the Director at Hyper since March 2020, Sam is dedicated to helping startups achieve success. As a partner and advisor at LOKE since January 2012, Sam has been integral in mobile delivery, ordering, and loyalty solutions. Additional roles include being an investor and board member at Empiraa.com and advisory positions at Happly and OneAnother. Sam holds a board membership focusing on innovation and technology at the Bondi & Districts Chamber of Commerce and serves as a VFL assistant coach and leadership advisor for the Sydney Swans. A premiership player with the Box Hill Hawks Football Club, Sam also has a background in mobile app innovation from the investment in Aston Club. Educational qualifications include a Bachelor of Commerce from Deakin University and a Foundation Senior Coach Certificate from AFL.