Building the Next Wave of Media for GenZ Men. Hard Carry Media is a diversified media organization that has owned and operated a portfolio of leading brands including NRG Esports, Full Squad, Ader Agency, San Francisco Shock, Optic Gaming, and Counter Logic Gaming.

The company focuses on building, acquiring, and scaling high-growth businesses across competitive gaming, digital media, and creator-driven entertainment. Through strategic investments, operational excellence, and brand partnerships, Hard Carry Media has established itself as a leader at the intersection of gaming, content, and culture.

Hard Carry Media

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Hard Carry Media

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