Hard Feelings is a video art and design studio crafting emotionally charged visual worlds across media, spaces, and experiences. Founded and led by Polina Zakharova and Sveta Yermolaeva - two women redefining power and emotion in visual culture - the studio fuses art, technology, and storytelling to create moments not just seen, but felt.

We collaborate with leading fashion houses, major music artists, and visionary brands - including Gucci, Olivia Rodrigo, The Weeknd, BAPE, and more.

From large-scale multimedia shows and immersive installations to digital experiences and spatial design, Hard Feelings creates work that sparks connection and lingers in memory.

Let’s design something they’ll feel. Hard.

HARD FEELINGS STUDIO

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