Harirose went to market in early 2022 as an urban modest scarf brand targeting first time scarf wearers as well as seasoned ones. The scarf design and overall branding is very much influenced by Sharifah Rose’s aesthetic and personal philosophy. She was first introduced into the Entertainment industry at an early age and submitted herself to the public eye. The tagline she lives by as well as the tagline for Harirose is “Hari Ini, I choose myself”. It is a reminder for herself and for her audience that despite the different ways we are pulled and influenced by the noise and the crowd, it is not selfish to choose yourself first. The self is your first home, and it needs to be decorated, loved and nurtured before you can have guests over and let the outside world in. These are the values that are deeply entrenched in the Harirose brand.

Harirose

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