Ashley MacDonald

Ashley MacDonald is a seasoned marketing professional with extensive experience in the publishing industry, currently serving as Senior Marketing Manager at Harlequin since February 2009. Demonstrating expertise in creating and developing comprehensive marketing campaigns for diverse author brands, Ashley effectively communicates brand strategies to authors and agents while contributing to the acquisition of new novels. Strong analytical skills are evident in the ability to refine marketing strategies based on digital advertising insights and weekly sales trends. A proven leader, Ashley manages direct reports and collaborates closely with sales teams to align marketing strategies with sales goals, achieving notable success such as securing a #1 New York Times bestseller placement and executing high-ROI advertising campaigns. Ashley's educational background includes a Bachelor of Commerce from Ryerson University and a Business Administration diploma from Seneca College.