Lisa Deda

Lisa Deda has been with HARMAN International since March 2013, where roles have included Sr. Manager of Sports and Brand Management, Manager of Sports Marketing & Partnership Activation, and Sr. Specialist in Retail & Sports Partnership Activation. In these positions, responsibilities have encompassed executing marketing strategies for the NYC Flagship store, defining customer experiences, and collaborating with divisional marketing teams on store events and shopper marketing initiatives. Prior experience includes serving as a Media Sales Coordinator at Westchester Family and a Marketing/PR Intern at Regan Communications. Lisa Deda holds a Bachelor of Science in Business Administration with a focus on Marketing/Management and a minor in Sociology from the University at Albany, completed in 2010.